Melbourne based designer Asiyam is a fashion week favourite, sending collections down the runway every year since 2018.
In 2022 Asiyam received a Next Gen title and showed during AAFW and was an invited guest for the Australian Fashion Council in 2018 and 2019. 

Experiencing fashion through the lens of a first generation immigrant, Hassan designs from her own life, balancing the traditions of her roots with the modernity of fashion. Throughout her career she has never wavered from her distinct style despite knowing that modest tailoring in the Australian fashion industry hasn’t meant an easy path forward. In interviews she is often asked whether wearing a hijab restricts her style to which she always laughs and confirms that on the contrary, instead she has more ways to blend, drape, layer and create.

It seems that now the rest of the industry is catching on to the magic that Asiyam has been creating and the brand is receiving global recognition, deemed to be at the forefront of contemporary modest design.


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KCP Collective respectfully acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, waters, and culture. We pay our respects to their Elders past, present and emerging. Always was, always will be.